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Protection your brands with Dot TK BrandSafe
The world’s leading corporations protect their brands with Dot TK BrandSafe.
With more than 45 million domain name registrations in the last 10 years, more than 5 million active domain name registrations and more than 500 million users every month, Dot TK knows what’s happening on the Internet. Dot TK is the third largest country code top level domain name registry.
Dot TK BrandSafe can instantly suspend domains that abuse protected brands and copyrights.
Dot TK BrandSafe is a subscription based system which, depending on the type of subscription you choose, takes an active or passive approach in protecting your brand names.
The need of brand protection
As the Internet becomes a more open and vital part of life and business, so it is exposed to abuse. Every day, criminal elements across the web are exploiting the world’s most valuable brands.
These abuses come in a variety of forms, from automated phishing and spamming, to brand infringement and domain name hijacking. It is crucial that well-known brands protect themselves from online exploitation.
Phishing and spamming
Phishing is defined as the fraudulent attempt to acquire sensitive information such as usernames, passwords, credit card and banking details by email correspondence and by showing an imitated branded website that requests sensitive credentials from users.
Phishing emails or instant messages appear to be from reputable and well-known brands and directs the user to the imitated website to reveal information, which can then be used to access online banking and other secure accounts.
Spam is sending of unsolicited commercial emails in bulk. Spamming is illegal in many parts of the world, though the strength of these laws vary from country to country allowing Spammers to operate in places with weak or non-existent restrictions.
Phishing emails or instant messages appear to be from reputable and well-known brands and directs the user to the imitated website to reveal information, which can then be used to access online banking and other secure accounts.
Your brand could feature on the website where the spam message directs its traffic, harming your brand by association.
Brand and Copyright Infringement
Criminal process of infringing a corporation’s brand or copyrights by using protected material on a website or within a domain name without permission.
Your brand could be used in a domain name to promote and sell a competitor’s product or service. Or your brand could be used on a domain that seeks to discredit or defame your brand – try typing any famous brand followed by the words “is bad” or any other negative language into your browser and you’ll see how brand names can be easily abused.
Cybersquatting
Domain name hijacking or cybersquatting is registering brand-relevant domain names with the intention of selling them on at an inflated price. Often the domain links to a website featuring material intended to discredit or defame the brand.
According to a recent report by brand protection consultants Mark Monitor, cases of cybersquatting increased by 33% in 2010.
